About Me

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and archiving our mark.” -Michelangelo

I am Fan Shi, a New York city based digital advertising professional.

I received a Master of Fine Arts in Design and Technology from Parson School of Design, proficient with the following software and technologies:

  • Web Design and Programming: HTML(5), CSS, Flash(Actionscript), PHP, MySQL, Javascript 
  • Design and Photography: Photoshop, LightRoom, Illustrator, InDesign
  • Digital Advertising: Display (Rich Media, Dynamic Creative Targeting and Optimization),  Mobile (HTML5), Search Engine Marketing (Organic Search, Paid Search, Local Search)
  • Video: After Effects, Final Cut Pro, VAST, VPAID
  • Others: Pro Tools, Microsoft Office, AutoCAD, Maya, WordPress

I currently work as a senior manager, client service at the headquarter of MediaMind.  The clients include 

  • Advertiser: Microsoft, Campbell’s, Chervon, H&M, HBO, Zipcar, Lexus, Quiznos, Re/Max, Samsung, Sony, Xerox,  Citibank, Playtex, Bloomberg, Cartier, Fedex, LG, AT&T, Chanel  Advertising Campaign Portfolio
  • Media agencies: Mindshare, Mediacom, Mediavest, MEC, Carat, Universal McCann, Optimedia, Ogilvy, OMD
  • Creative agencies: JWT, Publicis Modem, Grey, G2, McGarry Bowen, TAG worldwide, BBDO, DDB
  • Publishers: MSN, Yahoo, AOL, Time, NY Times, CondéNet, ESPN

Having worked at a global company like MediaMind I had the advantage of working with teams from 37 countries and the privilege to learn different culture/management styles.

Travel is one of my biggest passions. Intrigued by the world’s diverse cultures and excited about the opportunity to experience different geographical locations, I have made footprints in 5 continents, 22 countries, 147 cities – and counting. The experience opens my eyes to the world and teaches me to welcome new challenges.

The journey is continuing.




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